The end of the year is upon us and your customers are preparing for the holidays. Time off work, family gatherings, travel and holiday shopping will monopolize most of that time. What else do people do most during this time of the year? They surf the net, research online products, make online purchases and most of all, plan for future purposes. If you want your business to be productive, don’t end the year with the same old routine, launch your 2017 marketing campaign NOW!
The year is nearly over and businesses around the globe are wondering where the time has gone. The numbers are coming in and though some are as projected, there is always room for improvement in profits. As a business, small or large, you are likely doing everything possible to keep up with or outperform the competition. Constant changes in technology are also changing the way people do business. Everyone is taking the digital approach these days before making any type of purchase. Research, shopping and often, the purchase are all conducted online. People rely on digital technology to help them make some of the most important purchases in life. When clients and customers launch their digital apps, surf online or utilize their social networks to ring in the new year, will your company be visible?
No business can afford to lose its footprint on the digital spectrum. That leads to the big question. Now that 2016 is ending, what’s your marketing plan for 2017? Perhaps you are still putting together a marketing team that you trust to develop the best and most creative ideas. Maybe you have plans to devise the plan after the New Year. While these plans may be somewhat effective, they are not contemporary marketing strategies utilized by the competition or other successful businesses. The most beneficial and successful marketing campaigns are developed and launched prior to the end of the year, like RIGHT NOW. This has proven to be the approach that delivers the most profitable results for businesses and will likely do the same for your business. It does not matter if you had a stellar year in 2016. You should not enter into the upcoming year relying on ‘ole faithful. Your primary goal must be to attract your target audience, which will present a significant improvement in your business progressing from good to great. A well-paved highway is no benefit if it is always closed for construction. In other words, your website may get a lot of traffic but if it doesn’t generate sales, it’s not profitable. Digital marketing concepts offer business owners the tools they need to survive and remain ahead of the competition.
Digital marketing is a wise investment for any company but especially when introduced to the business during the end of the year. It sets the standard for what current and potential customers will experience once the new year arrives. If you have not yet launched your digital marketing campaign, here are a few factors you should consider.
1. Digital Marketing Creates Higher Revenue
Quality digital marketing approach will result in substantial profitable advantages for the business in terms of increased revenue. Companies that incorporate digital marketing campaigns into the business before the new year arrives typically experience about 3 times the revenue than projected.
2. Digital Marketing Outperforms Traditional Marketing
The traditional marketing approach is not as effective as the digital concept. Customers and clients have limited time and availability. Therefore, they reach for their mobile devices and log into the internet to help them locate and purchase those items they need. Digital marketing allows businesses of all sizes to have a significant online presence that can be immediately observed by the target audience. An extremely high percentage of the most successful businesses have shifted completely from traditional to digital marketing and experienced positive results by doing so.
3. Digital Marketing Prepares Your Business for What Customers Expect
For your business to not only strive but survive in the world, timely preparation is a must. The blueprint of business is a global platform of intertwined gadgets, appliances, smart devices and more that have been designed to effectively coexist with the internet. Digital marketing links you to this platform and permits you to act as a magnet to your target audience.
Shoppers like to be informed and prepared before making a purchase of any size and the internet is their tool of choice for proper preparation. Almost 75% of your potential customers already have plans to make purchases in the new year. Launching a quality marketing campaign now, will ensure that you are visible as they research, as well as when they buy. A successful business plans to succeed by executing effective marketing campaigns.
Are you prepared to succeed in 2017 or will you be busy planning a campaign, while your target audience is shopping with the competition? We specialize in driving traffic to your website to get more business and to rise above your competitors in the search engines. We use the most up-to-date tactics to help our clients surge up in search engine rankings. If you are ready to effortlessly rise above your competition, contact Virtual Surge to get your FREE SEO video analysis. We do all of the work and are offering extreme discounts for those who are ready to begin taking their business to a new level with SEO services by January 1, 2017!
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