Trending Topics For Content Creation
In this digital age, it has become easier than ever to discover what’s got people buzzing in your locality, country, or even the world at large. The term trending has become synonymous with popular online content. It doesn’t matter where the piece of content comes from or the format it’s in. If a similar article is viewed, reacted to, and shared consistently, digital platforms will often note it and sometimes prioritize it.
Knowing how to find trending content can help you grow your craft and achieve better marketing outcomes as a content marketer. This is because finding trending content involves looking for topics or issues that people are already interested in.
You can use this knowledge to benefit from the online traffic the content generates, irrespective of whether you’re sharing it yourself or integrating it into your work.
However, finding trending topics for content creation can sometimes be quite hectic. Therefore, regardless of whether you’re looking for quality blogs or viral social media posts, below are some of the few ways you can use to get what you’re searching for.
Social Media Trending Sections
Today, content creators can rejoice that social media platforms appreciate that people enjoy knowing what’s popular around them. Most social networking sites feature their trending sections, often including a change option at the top of the list of trending topics.
This option allows you to adjust the trends around various fields, making it easier to find popular content around the topics you’d like to focus on for your brand. A survey by the Pew Research Center discovered that approximately 62 percent of American adults received their news from social networking sites.
With that in mind, rest assured that speaking with people about trending topics on these platforms could help you gain significant common ground with your brand’s audience.
News Sites That Cover Trending Topics
Contrary to popular belief, many of the internet’s leading news sites that focus on trending topics can be a great way to find out what’s popular locally or worldwide.
As you browse the internet searching for inspiration for your next content, some of the topics that may pop up on sites such as BuzzFeed and Reddit may not be relevant to the message you want to communicate with your brand. However, such sites may have subsections that can help you find content that can resonate with your audience.
Although you may need to shift manually through the web pages to determine which topics deserve your attention and those that don’t, you’ll eventually find exactly the kind of content you’re looking for. These sites can also help you discover breaking stories in real-time instead of waiting for two or three days after their appeal has worn down.
Google Trends
Google is arguably the premier provider of digital marketing tools, offering online marketers robust products such as Google Analytics, Google AdWords, Google Blogger, and Google Webmaster Tools. The company also has something extra for content marketers, Google Trends, a reliable alternative for anyone in need of trending topics for content creation purposes.
All you have to do is type the topic you’re looking for in the search box and evaluate the amount of online traffic it’s creating. If you can’t find anything actionable, the site allows users to perform country- or sector-specific searches to improve the targeting of the results.
To make an in-depth analysis of the results, you can click on the country or state names to receive completely localized outcomes. This can help you land significantly targeted keywords that can help you find content that focuses on your market base.
Social Mention
Social Mention is an intelligent tool that evaluates content across wide-ranging digital platforms. This means that it doesn’t limit its activities to major networking sites such as Facebook and Twitter.
Instead, the tool goes through over 100 other sites, including YouTube, FriendFeed, Digg, and sites that host user-generated content to discover trending topics. Upon submitting a query, Social Mention may provide a list of influencers who regularly post on one or more digital platforms about the issue.
In most cases, these individuals achieve their titles as influencers since they have many followers and a high level of audience engagement.
Contact the Best Digital Marketers Around You
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