How to Increase Business Revenue in 2016

8 Reasons You Should be Using SEO Services
December 7, 2015
Mobile Friendly Website Update – Don’t Lose Your Rank
June 14, 2016

revenueIncreasing revenue in a business today requires more than just advertising and marketing techniques. For your business to appeal to the broad audiences as well as reach more potential buyers, it is not just enough to implement traditional marketing methods; you must implement online marketing strategies as well. Internet marketing which is also referred to as online marketing is an effective marketing tool with attention-grabbing abilities for any business.

More and more people today are preceding traditional media for the internet. This typically means that using online platforms to market your business and enhance your revenue is one of the most effective marketing tools today. It saves you money while still reaching a broader audience without the fixed expenses in marketing campaigns and advertising. Here are methods to increase your revenue in 2016 with online marketing:

1. Using SEO
Search Engine Optimization or SEO is perhaps one of the most effective ways to attract better and more qualified leads which result in more customers hence more revenue for the business. Since it is a fairly new marketing concept, it is crucial first to understand what it is. Imagine a one-way town or street lined with five gas stations. Your gas station is the first one that motorists see when they drive by the street. The other gas stations are a bit further down and would be time-consuming drive and because of this, you end up attracting most drivers. This is one of the main ways to figure out the relationship between your business and search engines.

One of the main objectives of SEO is to make your venture first or as close as possible to the first one in the search engine pages when people consumers search for the services/products that you offer. Basically, with SEO you are optimizing your site for the search engines so as to get your business to show up on the 1st page when somebody keys in related keywords to your business.

However, that can be easier said than done. The only way to be at the top is by implementing a robust and strong SEO strategy. This entails continuous research of customer demographics, competitors, and keywords. It also requires ongoing questions like “what else can I do.” You can hire an SEO professional to do this for you.

2. Lead generation
This involves collecting contact information and names about potential prospects which you can contact for generating orders. It normally involves telemarketing and advertising. Depending on the type of business that you do, this strategy can be used to increase your revenue in 2016.Lead generation refers to the use of different computer programs, the Internet or databases to obtain data for the sole purpose of increasing revenue and sales. Leads can contain the addresses and names of institutions, corporations, agencies or people. You can easily gather lists of leads from specific data bases such as the internet and telephone directories.

On the internet search engines and websites can great sources of leads even though procedure may be time-consuming and tedious. However, there are numerous amounts of companies out there that have been evolved for the main purpose of lead generation for businesses at a fee. You can hire these companies, and they will research and provide you with a list of leads for potential customers. There also hundreds of computer programs that are designed to help different business in lead generations.

3. Paid Advertising
Paid advertising is whereby you pay for an ad space in a website, and then you advertise your product on that space. The exact price paid for space is usually settled in a bidding process between the ad space owner and the marketer.

Paid advertising is every effective for online marketing because it capitalizes on all channels of advertising. It provides an ideal way to expose your business to a wider audience. The ads are often displayed at the bottom, top or sides of web pages. You can pay more to have your ad feature on more popular sites to enhance traffic which will eventually boost your revenue. Additionally, the various types of paid advertising such as PPI and PPC allow you to strategically personalize your marketing campaign.

4. Social media
Social media has joined that rare stratosphere of recognition and fame reserved for presidents and rock stars. Today even Presidents and rock stars acknowledge the impact of social media. If you sell your products or provide services to the public, then there is a high chance that most of your prospective customers and customers are not only networking online but buying online too. Social media offers a low-cost way to influence and reach a larger customer base.

All you have to do is create a social media marketing strategy and brainstorm about your objectives. As yourself, questions like: What are you hoping to achieve? Who is your target audience? What message do you want your audience to get?

Driving more revenue into your business in 2016 will not only help grow your business but also fund your development without the need of investors. Note that some of the techniques suggested here can only be implemented if the industry and business are favorable. For a company to succeed it must under promise and over deliver. And lastly, make sure you don’t banish your site visitors with excessive adverts when marketing online.