How To Be A Flexible Leader During Pandemic
As our nation faces one of the biggest challenges in its history, we would like to salute the health care industry in Washington, D.C. and across the country. We understand what sacrifices you are making by merely going to work every day. We know that the COVID-19 pandemic has caused you to do your job with limited supplies. We know that you can’t come home at night and hug your kids. We know that you, too, are worried about your aging parents.
The American public has learned several things from health care professionals in Washington, D.C. and across the world.
They have been reminded of the power of perseverance. Even with an increased hospital population and a limited supply of resources, doctors and nurses are successfully treating patients with the coronavirus.
Americans have learned a new definition of bravery. Some of our healthcare workers have risk factors themselves, but they still show up for work because they are needed.
Finally, Americans are learning the importance of adaptability. Healthcare workers in Maryland and around the world have had to adapt to this new reality. They didn’t have a choice.
As a business leader who is facing unchartered territories caused by a worldwide pandemic, you don’t have a choice. You know that you need to adapt your business strategies quickly — your company’s survival depends upon your ability to act.
Someone once said, “A wise man adapts himself to circumstances as water shapes itself to the vessel that contains it.” Here are some tips on how to reshape your company for a successful future.
1. Focus on your digital marketing campaign.
Whether you are a brick and mortar shop in Baltimore or a healthcare facility in Annapolis, it is time to focus on your company’s digital marketing strategies. And it’s time to pull out all the stops.
This means that you need to re-look at your website. This is the public face of your business for the unforeseeable future. Are you proud of what your potential customers will see or does the idea make you cringe?
You also need to evaluate and potentially expand your social media presence — especially if your customers are a part of the general public. Are you producing share-worthy content? Do you give customers the ability to connect and ask questions through Facebook?
Since your salespeople will no longer be able to do a face-to-face sales pitch to your customers, have you created video content to share with your potential customers? Have you worked out a way to train your customers to use your product without face-to-face interaction?
We know there are a lot of things to consider when analyzing your digital media campaign, and we know that these discussions may be out of your comfort zone. Regardless, you can’t ignore digital media any longer.
2. Learn how to network without trade shows.
Companies who work mainly with other businesses will need to learn how to network without trade shows and face-to-face interaction. How will your business adapt to this situation?
You may need to adapt by opening new channels over social media or web platforms. This may be the new way of opening new channels and making new relationships.
Do you have an attractive LinkedIn profile? What about your employees? Do they all have a professional presence on this networking website?
You may thrive in a face-to-face environment, and this new way of making connections may make you uncomfortable. Unfortunately, you aren’t going to be invited to anyone’s office to make a sales pitch soon, so you need to figure out how you are going to adapt.
3. Prioritize your SEO strategy.
The time is now to prioritize your company’s search engine optimization strategy. This means that when customers search for products or services that you provide, they need to be able to find you on the first page of a Google search.
The only way to make that happen is to have a smart, well-researched SEO strategy, which leads us to the next point . . .
4. Work with a professional digital marketing firm.
It is essential that you seek professional help as you adapt your marketing model for this new era. The staff of Virtual Surge is ready and willing to assist you.
We have been working with companies to increase their Google rankings long before corona. In fact, we are known as one of the Washington D.C. SEO leaders (specializing in health care SEO).
The staff of Virtual Surge are experts in digital marketing advertising. Let us assist you as you learn to adapt your business strategies in the face of COVID-19.
This article was originally posted at Virtual Surge.