Why Your Website Needs an SEO Audit

Marketers face a category of challenges due to failure to fully comprehend the importance of technical SEO. The difficulty is primarily in understanding which strategies work, and which of those will have the greatest impact. Errors in your technical SEO could potentially lead to restricted rankings. Effective use of technical SEO audits could bring significant improvement to organic search engines.

If your current strategies aren’t producing obvious improvements, a technical SEO audit could help to address all the technical issues that have a negative impact on your rankings. It is essential to know which issues to address first and how to analyze the influence of technical SEO strategies.

A professional technical SEO audit will provide the necessary answers that identify existing technical issues and the necessary SEO tools to increase the flow of traffic. A professional audit serves as a navigation system that sends your site directly towards a consistent flow of traffic.

There is a difference between technical SEO and engagement SEO. The most effective engagement strategies are worthless without quality technical SEO practices. Allocations for SEO practices should be 80% engagement and 20% technical. Although the allocated percentage for engagement is significantly greater, technical applications must come first. They are the foundation for successful engagement.

When to Perform a Technical SEO Audit?

A technical audit should be performed annually and anytime a red flag appears. Google algorithm updates occur around the clock. There are no holidays or vacation days. Therefore, your site can’t afford to experience technical issues. Users are calling for an improvement in speed, quality, and accessibility. Google is answering the call by fine-tuning the factors that impact ranking. RankBrain is a learning program that monitors, tests and updates the majority of Google’s algorithm. Google makes the rules, tests the rules and changes the rules without notice. Consistently testing your strategy ensures that your site is consistently within the standards of Google updates.

Advantages of a Technical SEO Audit

Digital marketing strategies that are producing poorly can benefit greatly from a technical SEO audit, which will deliver:

• Microscopic View of Issues – An assessment of your SEO helps to identify issues with the website that need to be addressed. A list of strategies can be derived from the audit to help the site recuperate.
• Enhanced Revenue – Executing the items of correction identified by the audit will help the site to improve traffic, generate more accounts and successfully close those accounts. This is how SEO visibly enhances the revenue of the company.
• Increased Confidence – A website that is performing productively will increase the confidence of the owner. Implementing the suggestions of the technical audit permits the site to outperform the competition. Quality tech audits can keep you on top of search engine updates and confident that your strategies are working effectively.

A professional audit will identify indexation and crawl technical and coding issues. It is equivalent to an annual health exam, except it’s for your website. Once the technical audit has been performed and a strategy is implemented, the engagement SEO strategy should be assessed.

How Does an Audit Help New Websites?

New websites benefit from technical audits just as existing sites. The audit is sometimes more impactful because it starts off stronger than its competition. Website owners are given the tools to succeed in the market. There is a bird’s-eye view to show if the devised plan for the site is solid and effective. The question of whether you should implement a blog and social media strategy can be answered by results derived from the audit. A good online reputation is critical to the success of any business. SEO audits help to proactively manage a quality online reputation.

How Does an Audit Help Existing Websites?

The benefits of a professional audit are substantial. The owner of the site acquires a great deal of information that identifies the health condition of its online existence. The audit informs you if your site is at or below code and content level. Owners will discover if their inbound links are primed for developing site authority and how to improve lead conversions from visitors.

Simple audits are scary and technical audits can be intimidating to site owners. Sites will be up and down in performance levels but without proper tech audits, your site can be down in performance power without your knowledge. A broken website can’t be repaired if you can’t identify the location of the issue. Repairing the issue requires tools that can’t be googled or accessed via an app. It requires a professional and strategic SEO audit.  If your website has not had an audit, hire Shannon at Virtual Surge to assist you with any roadblocks that may be preventing you from ranking on Google.  Contact us today for a free video analysis!

This article was originally posted on Virtual Surge. April 2018

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