Independent SEO and AI Search Consulting, Built Around Your Business
I’m Shannon McCraw. I help service-based businesses strengthen their visibility through clear SEO strategy, practical implementation, and direct communication.
Personal Attention. Established Expertise.
I founded Virtual Surge in 2015 and have more than 10 years of hands-on experience in search optimization. My work spans technical SEO, local visibility, website content, Google Business Profile management, and the ways customers find businesses through AI-powered search.
You work directly with me from the first review through recommendations, implementation, and reporting. I explain what I find, what matters most, and where your time and budget are best spent.
SEO and AI Search Support Built Around Your Business
Visibility starts with a sound website and clear information about the services you provide. I connect technical improvements, local search, content strategy, and AI search readiness rather than treating each as a separate checklist.
Technical SEO and Website Health
I review crawling and indexing, website structure, internal links, page experience, and structured data. The goal is to identify problems that interfere with how search engines access and understand your website.
Local SEO and Google Business Profiles
I help businesses improve service and location pages, local keyword targeting, and profile accuracy. For eligible businesses, that includes thoughtful Google Business Profile maintenance and review response workflows.
AI Search Optimization
I assess how clearly your site explains your services, expertise, and business identity. Content structure, useful answers, and consistent information support discoverability in AI-assisted search experiences, although no placement is guaranteed.
SEO and AI Audits, Reporting, and Priorities
My audits translate technical, content, and visibility findings into specific next steps. I use available search performance data to prioritize fixes and explain progress in terms business owners understand.
Experience Across Service Industries
Different businesses face different search questions, customer journeys, and local competition. My work has included the following industries, with strategies tailored to each organization’s services and audience.
Dental, Orthodontic, Oral Surgery, and Healthcare
Service-line content, location-specific search intent, clear explanations of treatments, and technical foundations for dental, orthodontic, oral surgery, and other healthcare practices.
Law Firms and Professional Services
Practice-area pages, geographic relevance, organized site structure, and content that answers prospective clients’ questions without exaggerating claims.
Home Services and Specialty Trades
Local search strategies for pool companies, leak detection businesses, and other service-area providers, with attention to the areas they genuinely serve.
Marine, Education, and Nonprofits
Search and content work for marine charter operators, educational services, and nonprofits whose audiences have distinct information needs and decision paths.
A Direct, Hands-On Approach
Review
We discuss your goals, review your website and search presence, and consider your services and competitive market.
Prioritize
I identify the most important opportunities, explain my recommendations, and agree on a practical sequence of work with you.
Improve
I carry out the agreed priorities, monitor available search data, and keep you informed about progress and next steps.
CLIENT FEEDBACK
What Clients Say
THANK YOU SHANNON! You are a star. Really helped my SEO and will be not only using you again in the future but referring you to many others. You’re the best!
Sarah Rose Attman
How We Work Together
A few details to help you decide whether Virtual Surge is a good fit.
Yes. I personally manage the strategy and the work we agree on, and you communicate directly with me.
Yes. I work remotely with businesses nationwide.
Both options are available. An SEO and AI Audit is a focused review, while Local SEO, AI Search Optimization, and GBP Management may involve ongoing work.
You can contact me about a specific need or request a Free AI Snapshot for an initial look at AI search visibility.
Ready to See Where Your Business Stands?
Start with a free look at your visibility in Google and AI search, or contact me about SEO services.